MOUNT LAUREL, NJ-- InSight + Regroup, a recognized leader in telepsychiatry and telebehavioral health has unveiled a new name, new logo and new website as part of an extensive rebranding initiative. The organization will now be known as Array Behavioral Care, a name that highlights their unique ability to deliver modern, quality behavioral health care to settings ranging from hospitals to homes.
“The time was right to modernize, streamline and simplify our brand identity,” said Geoffrey Boyce, Chief Executive Officer.
“The name Array represents our ability to offer services across the continuum of care and the breadth of opportunities we offer to clinicians,” said David Cohn, Chief Growth Officer, who led the rebranding efforts.
“We also wanted something that expresses our focus on innovation within the behavioral space while conveying a positive, hopeful tone. Our new brand symbolizes continuous growth while representing who we are, what we do, where we’ve been and where we want to go as an organization.”
The Array clinical team started practicing telepsychiatry in 1999 when its Chief Medical Officer, Jim Varrell, MD provided the nation’s first commitment via telepsychiatry.
In December 2019, InSight Telepsychiatry and Regroup Telehealth joined forces to form the largest telepsychiatry service organization in the country under the name InSight + Regroup.
In 2020, the organization positioned itself for significant growth by conducting hundreds of thousands of telepsychiatry sessions and hiring 325 new clinicians. The team made rapid expansions to its Array AtHome service line, formerly known as Inpathy, as consumers and clinicians alike shifted to totally remote options. Array also developed creative partnerships that integrated behavioral health services into primary care practices and launched programs that allowed for hospitals and health -systems to leverage teams of telebehavioral health clinicians in order to efficiently meet COVID-related spikes in mental health demand.
For 2021, the Array team forecasts significant enhancements and scaled-growth within their three service lines as well as a major investment in the organization’s growing ‘people’ function.
“We are prioritizing programs that cement Array as the employer of choice for forward-thinking behavioral health clinicians and administrators,” says Kelly Lewis, Array’s recently appointed Chief People Officer. “The Array brand perfectly encompasses the myriad of opportunities, the supportive, mission-driven team and the commitment to inclusion that this organization values.”
This rebranding, which was supported by branding firm Addison Whitney, solidifies Array’s value proposition and positions the organization as the industry-leader in modern behavioral care.
Array Behavioral Care (formerly InSight + Regroup) is the leading and largest telepsychiatry service provider in the country with a mission to transform access to quality, timely behavioral health care. Array offers telepsychiatry solutions and services across the continuum of care from hospital to home with its OnDemand Care, Scheduled Care and AtHome Care divisions. For more than 20 years, Array has partnered with hundreds of hospitals and health systems, community healthcare organizations and payers of all sizes to expand access to care and improve outcomes for underserved individuals, facilities and communities. As an industry pioneer and established thought leader, Array has helped shape the field, define the standard of care and advocate for improved telepsychiatry-friendly regulations. To learn more, visit www.arraybc.com.
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